Brand Renaissance:
A Rebranding Workshop
Reimagine the art of reviving brands in a guided workshop by an expert
4th February
11 AM Onwards
Masters’ Union Campus, DLF Cyber Park, Gurgaon
What is Brand
Renaissance about?
Brands have been re-doing their identities more than ever before! To stay relevant, marketing teams are increasingly looking to learn the transformative art (& science) of Rebranding.
Following the strategy of Learning By Doing, this immersive workshop aims to take you through the various stages of a rebrand:
Expert Speak! Get a deep-dive into the Why’s and How’s of rebranding from an industry expert with years of experience in rebranding and marketing strategy
Crack the Case Studies! Explore real-world rebranding success stories and strategies
Get your Hands Dirty! Apply the concepts you learnt by working in groups on a rebranding case of actual brands
For everyone to get the most out of this workshop, this will be an offline event at the Masters’ Union Campus in Gurgaon.
Workshop Itinerary
Ice-breaking session
MasterClass in Rebranding
By Akhil Chopra, Senior Creative Director at Schbang
Lunch & refreshments
Group Activity- Revive & Thrive!
Campus Tour, Networking & Q&A
Meet the Master
Akhil Chopra
Senior Creative Director, Schbang
Akhil Chopra is a Senior Creative Director at Schbang and a design generalist. Prior to working at Schbang, Akhil co-founded and led a design studio by the name of Bored Markers.
A graduate from The Parsons School of Design, Akhil holds a decade's worth of experience working for clients such as Vivo Mobiles, The World Bank, International Finance Corporation, The New York University, Jim Beam, etc. A creative problem solver and a visual storyteller, Akhil believes in Design's power to leave a lasting impression on the viewer and a well crafted visual story can help build a connection between the designer, the message and the audience.
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Who’s this for?
Final Year Students or Graduates interested in building a career in Marketing
Working Professionals, Marketing & Branding Strategists looking to revamp their brand identity.
Entrepreneurs & Small Business Owners who want to learn branding for their ventures.
What’s in it for you?
Get an immersive, hands-on experience in a crucial aspect of branding
Build a network with like-minded marketing & branding enthusiasts
Learn directly from experts in an in-person setting
About The Programme
The MasterCamp in Strategic Marketing & AI is created for aspiring marketers who want to keep up with AI and other modern marketing tools. The 9-month programme is designed in collaboration with and taught by experts at Schbang, India’s leading integrated marketing agency.
The programme helps you learn the lifecycle of marketing in an experiential learning format and trains you in multiple AI marketing tools in a hands-on format.