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What describes you the best?

Strategic
Marketing & AI

Learn and intern with the minds behind award-winning
campaigns in an industry-immersive experience.

Schbang Academy
Duration
9 Months
Includes 3-months virtual internship
Mode
Hybrid
Live Online + Optional In-Person
Format
Hands-on
Training on Industry tools
Cohort 5
June 2024

Forbes has listed
Marketing as one of the
Top 5 Fastest-Growing Careers

Due to high demand for skilled marketers, the
career and salary grows in leaps with increasing
years of experience

Top Fastest Growing Careers

Open Doors to a Wide Variety of Roles

Pick a unique career path from a wide range of options

Advertising & Promotions

Ad Account Manager

Art Director

Media Buyer

Content Management

Social Media Manager

In-house Content Creator

Influencer Marketing Manager

Brand Management

Employer Branding Manager

Public Relations Specialist

Community Manager

Marketing Analytics

Market Research Analyst

Marketing Data Analyst

Consumer Insights Specialist

Digital Marketing

SEO/SEM Specialist

Email Marketing Specialist

E-commerce Marketing Specialist

Growth Marketing

Retention Marketing Manager

Marketing Strategist

Affiliate Marketing Manager

A Few Schbangin'
Campaigns

Schbang has repeatedly produced viral campaigns that have generated winning results
for its running roster of Fortune 500 clients.

1
Britannia Biscafe

CoffeeKaBetterHalf

Strategy:
Leveraged the ‘Koffee’ connection with Karan Johar to launch a massive curiosity-generating campaign

Results:

Total Social Media Reach of 645.5M and Total engagement of 2.7M

Over 300 additional memes made 22.5million people laugh!

Paparazzi collaborations & trending on twitter generating 12k+ tweets

100 influencers reaching 24million people

2Cr worth of products sold

2
Swiggy Instamart

Khali ka Khaali Kart

Strategy:
Created over 2000 personalised Khali memes as responses to each consumer’s unique DM and made the campaign the talk of the town

Results:

Impressions of over 1.7M, Follower growth of over 15 % and an all-time high engagement rate of 25%!

Campaign coverage by over 10 media outlets

100% conversion from follower to customer of the 2000 DM’s

Schbang Case Study
Khali ka Khaali Kart

3
H&M South Asia

Brighter Than Ever

Strategy:
Released a visually bright ad film with known faces from the entertainment industry in a catchy and fresh storyline emphasizing individual self-expression

Results:

4 million views on Social Media

Campaign covered by all entertainment media outlets like Grazia, MOM, Elle India, etc.

4
Dominos India

A Fiery Surprise-Red Hot Range

Strategy:
Staged an on-ground activation with burning billboards and delivery baskets that captivated the crowd’s attention

Results:

PR Covered by 10+ Top media outlets

Reels and UGC content went viral of the staging

A Fiery Surprise Red Hot Range

Programme Highlights

Internship Experience with Schbang

Internship Experience with Schbang

Work on projects to gain valuable experience in the 3-month virtual internship with Schbang

Get Expert Training in Essential Tools

Gain hands-on training in widely-used modern marketing tools like MidJourney, Tableau, & ChatGPT & more

Keep Up with the Changing Landscape

Learn how to keep up with emerging trends using moment marketing, hyper-personalization of content, AI-integration etc.

Holistic & Integrated Curriculum

The course is integrated & covers the entire lifecycle of marketing, starting from market research to the last step of campaign launch & optimisation

Meet Cohort 1 learners!

Discover the diverse bunch of learners enrolled in
Cohort 1 of the programme.

Meet Your Masters

Radhika Raheja
Associate Vice President, Schbang
Teaching:
Marketing Strategy
Clients:
Swiggy Genie, Fevicryl, Hamleys India
Dr. Bhupesh Manoharan
Master-In-Residence, MasterCamp Alma Mater, IIM Calcutta
Teaching:
Marketing Mix Analysis, Consumer Research, Strategic Brand Management
Chirag Shah
Vice President, Brand Solutions, Schbang
Teaching:
‘AI in Marketing- Case Studies & Tools
Clients:
Britannia, Prime Video, Marvel+Disney
Zeeshanali Ruby
Associate Vice President- Integrated Marketing, Schbang
Teaching:
Advertising & Campaign Planning (Social & Outdoor)
Clients:
Jio, Groww, Riot Games, BookMyShow
Umang Maheshwari
Head-Consulting & Research, Schbang PhD in Marketing, IIM Indore
Teaching:
Qualitative and Quantitative Research & Analysis
Clients:
Amazon India, Cordelia Cruises, 82 East
Smith Shah
SEO Manager at Schbang
Teaching:
Marketing Technology & Analytica
Clients:
Cipla, Nivea, Saffola
Anshul Sharma
Head - Communications & PR and Schbang Academy, Schbang
Teaching:
Advanced Prompt Engineering & Chatbot Creation
Clients:
Mc Cain, Britannia

Experiential Interventions

Learn by doing it all!

The
Consulting
Challenge

Make teams, identify a local small business and consult to help them grow

The
Dropshipping
Challenge

Market and sell your goods and services to compete for maximum profit

The
Creator’s
Summit

Create & Scale up your own personal brand on Social Media

Offline
Marketing
Trek

Explore a local indian market with your cohort and bring a traditional business online

Teaching Plan

The programme is designed in such a way that you build a strong learning
community, just like you would on a physical campus!

Highlights

120 hours of live classroom teaching by experts

Interactive community-led workshops every month

Get expert training in universally-used tools like MidJourney, Tableau, & ChatGPT & more

12 weeks virtual internship with Schbang

Term 1

Brand Architecture

Brand Identity Creation

Brand StoryTelling & Brand Narratives

Understanding Needs, Wants, Demand, Desires

Term 2
Term 3

Career Development Journey

During the programme, each student will receive personalised assistance from the
Career Services Team at MasterCamp following the given schedule:

Step 1
Mentor Allocation

1:1 Mentor Allocation

Domain Specific Resume Tailoring

Step 2
Personal Branding

Create & Deliver Your Own Elevator Pitch

Strategic LinkedIn Profiling

Step 3
Presentation Workshops

Improving presentation skills

Navigating professional situations

Step 4
Interview Preparation

Mock Interviews & Group Discussions

Salary Negotiation Workshop

Step 5
Domain Workshops

Teamwork and Conflict Management Workshops

Industry/Functional/Role-Based Workshops

Is this programme
right for me?

Talk to MasterCamp admissions’ team to understand if you
are a good fit for this programme.

Programme Outcomes

Intern with Schbang
Top 10 students get a 2-month paid offline internship with Schbang and work on exciting projects with actual clients.
Intensive Skill Development
Cultivate a comprehensive skill set and master diverse tools to set you up for a successful career in marketing.
Build a Portfolio
Develop a body of work by compiling all the creative output you’ve generated throughout the challenges, workshops and the internship.
Interview Prep & Mocks
20% of the course is focused on career development. You get access to exhaustive interview prep from MasterCamp’s highly decorated Careers Advisory Team.

Learn within a Creative
Community of Marketers

Creative Community of Marketers
Personalised Mentoring Built into the ProgrammeReceive 1:1 mentorship from a dedicated marketing expert to guide you and build a customized career development plan.
Build Expertise in Essential ToolsGet hands-on training from experts in marketing tools used industry- wide like MidJourney, Figma, Tableau, ChatGPT, etc.
Gain Direct Insights from Passionate MarketersExperts teach what they hire for. They share real-life case studies and projects from their daytime jobs.
Build a Lifelong NetworkCreate lasting relationships in the industry with peers, mentors and masters in the 3-weekend long residencies.

Fees and Financing

Ai Marketing Fees
No Cost EMI options available.Starts at INR 13,800/- per month.
Total Programme Fee (Non-Refundable)
INR 2,89,100/- (All Inclusive)
Admission Fee (Non-Refundable)INR 17,700/- (All Inclusive)
Tuition FeeINR 2,71,400/- (All Inclusive)

*The fee mentioned above is GST-exempt as we are NSDC-approved training partner

Live sessions by Experienced Marketers from Schbang

The only hybrid programme with on-campus classes

Upto 15% Scholarship Available On Tuition Fee

Pursue Without Leaving Your Current Job

Get certified 3 Month Virtual Internship At Schbang

The Course Fee is payable through Net Banking and Credit/Debit Cards. With our Corporate Financial Partnerships, you can avail Education Loans at 0% Interest Rate*.

Dates & Deadlines

RoundsDeadlineInterviewsApplication Fee

Round 3 Apply Now

21st June

June 2024

INR 500/-

Round 2

3rd June

May/June 2024

INR 500/-

Round 1

10th May

April/May 2024

INR 500/-

Application
Process & Timeline

Step 1

Online Application

Submit the online application along with the required documents.

Round 3 Deadline:
21st June 2024
Step 2

Attend Interview

Shortlisted candidates will be required to go through an online interview

Round 3 Deadline:
24th June 2024
Step 3

Admission Decision

Selected candidates will be provided with an offer of admission to the programme.

Round 3 Deadline:
26th June 2024
Ai Marketing Eligibility

Eligibility

Professionals looking to transition to a career in Marketing

Working professionals with 0-2 years of experience aiming to upskill
themselves

College students/ Freshers looking to kickstart their career in Marketing

Frequently Asked Questions